Adrian Roche

25
Feb

Social Media Week

Social Media Week came and went very fast. It extended from February 13th to February 17th in many cities around the world. I had the extreme pleasure to attend the whole week in New York and went there from Tokyo. While one may say that Tokyo has nothing to envy New York in many respects that hold the statement true,…

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1
Jan

Kohaku Utagassen 2011

The 2011 Edition 62 of the Kohaku Utagassen saw the ladies (akagumi) win after seven years of losses to the guys (shirogumi). Akagumi won rightly and fairly beating the guys on every count from the beginning of the show. Starting with a mature and solid performance of Ayumi Hamasaki, the ladies set the tone right. The first half of the…

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22
Oct

Social media and social CRM ahead of ad:tech Tokyo 2011. A conversation with two international agencies.

As ad:tech approaches the topic of social media in Japan per se and its relationship with CRM programs are picking up steam. While immersed in the market it is difficult to notice the particular aspects of the two and how they relate to the local industry. More importantly how they differ and at the same time overlap with international trends….

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