BNPL’s payment industry has been thriving in the midst of the pandemic. The acceleration of e-commerce penetration in Asia Pacific region along with the economic slowdown lead to the change of spending habits. Buy Now, Pay Later breaks through the stagnant economic hardship with flexible, alternative payment methods. By removing financial complexity, small businesses can now offer better payment tenure…

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Building up its supply chain and internal management software, Shein reinvented the model set by Zara and H&M and created a mega instant fashion enterprise. Nowadays, Shein sells over 600,000 products to more than 220 countries. In this part, we investigate how Shein wins the heart of Gen-Z through its social media marketing strategies and localization.   Shein Girls: User-Generated…

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The western Gen-Z ramps up the rise of Shein during the pandemic, making it the No. 1 downloaded shopping apps in 54 countries/regions on IOS play store in 2021. Today, Shein occupies 30% of the US fast fashion market and has become the largest online-only fashion enterprise in the world. [1] Shein challenges H&M, Zara and other fast fashion cachet…

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