Strategic Marketing and Communication

30
Aug

Xiaomi’s Success And Its Smart Home IoT Enterprise

Xiaomi first entered the competitive smartphone market in 2010 and marketed itself as the “high-quality technology at a reasonable price”. With that strategy, it quickly gained a large group of value-seeking customers. Selling across 90 countries, it continues to be the No. 1 smartphone brand in India for the past 4 years, with its annual revenue reaching US$37 billion. In…

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24
Aug

Cashless Society: A Viral Shift From Cash To Digital Payment

A cashless society draws closer to us than ever. As smartphones become more accessible even in developing countries, mobile payment has gone viral around the globe. People no longer need to carry their wallets and have time to wait for an international wire transfer that would potentially take days to execute. Banks are slowly shutting down their branches and ATM…

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30
Jul

Smart Port Transformation In the Era Of Digitalisation

The maritime industry carries out approximately 90% of global trade, according to the World Bank, and it remains highly dependent on human manual operation of cranes and other cargo-handling gear. With the onset of COVID-19, lockdown and restrictions on final destination have delayed, discharged or rerouted enormous amounts of shipment, causing a ripple effect on the global supply chain. Meanwhile,…

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