Up Close and Personal

Launch delay of 3D console (by Campaign Magazine around Christmas last year)

By Adrian Roche | February 17, 2011

The delay in the release of Nintendo’s long-anticipated 3D gaming console certainly means missed opportunities for the company.

While Nintendo appears to be hurting from the stronger Yen, missing an important chance to increase revenues such as that which the shopping extravaganza Christmas affords, plays against it.

But let’s be clear, this will not kill the company. In my opinion the move shows a conservative, carefully thought-out strategy that allows Sony and Microsoft to release their new toys first.

Will Nintendo see recovery when the 3D console goes on sale in the New Year? Absolutely. As Nintendo says, releasing the new console at this time won’t allow them to produce enough units to hit the holiday season in good shape, but again I see this as a way to generate more expectation for later on in the game world contest, and to stand out better.

This appears to be especially so since the 3D console will offer licensed 3D content provided by TV networks and other content providers which will then put Nintendo in a much stronger position to compete against the iPod Touch. For marketers eager to play new games, just wait, there’s a new channel opening up in the field of marketing with not just 3D, but also its competitors.

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