Building up its supply chain and internal management software, Shein reinvented the model set by Zara and H&M and created a mega instant fashion enterprise. Nowadays, Shein sells over 600,000 products to more than 220 countries. In this part, we investigate how Shein wins the heart of Gen-Z through its social media marketing strategies and localization.   Shein Girls: User-Generated…

Read more

The western Gen-Z ramps up the rise of Shein during the pandemic, making it the No. 1 downloaded shopping apps in 54 countries/regions on IOS play store in 2021. Today, Shein occupies 30% of the US fast fashion market and has become the largest online-only fashion enterprise in the world. [1] Shein challenges H&M, Zara and other fast fashion cachet…

Read more

The pandemic has taken a toll over the F&B industry, a time where organic in-store traffic was severely reduced by lockdown and dine-in closures. Online and on-demand delivery platforms help small businesses and restaurants stay afloat in this chaotic period. In Asia, foodpanda is presently the most leading food delivery player, operating in more than 400 cities in 12 markets…

Read more